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Record Numbers Opt for Cremation – but Badly Misjudge the Cost

We believe that funeral pricing shouldn’t be complicated. That’s why we offer one simple direct cremation package for $650.

However, traditional funeral homes are known for their complicated and outdated pricing. Despite low ‘headline prices’ published online, the National Funeral Directors Association revealed in its 2017 report that the average direct cremation in the US is $2,200.

With all this confusion in the industry, we decided to poll 1,000 people across America, to find out:

The Results

Our key finding is that of 55-64 year olds (the ‘Baby Boomers’), a staggering 79% are planning to be cremated - much higher than other research has found. What’s more, compared to the national median cost eventually paid by families of $2,200 (NFDA), 66% of boomers are expecting a cremation cost of below $1,500.

BurialCremation$0-500$500-1000$1000-1500$1500-2000$2000-2500$3000+
Total36%64%33%20%15%12%10%10%
Female31%69%29%19%15%16%10%10%
Male37%63%33%21%16%10%11%9%
18-2440%60%48%11%16%11%5%9%
25-3454%46%28%17%14%14%14%14%
35-4440%60%36%23%10%10%15%7%
45-5431%69%25%17%21%17%11%9%
55-6421%79%31%20%15%13%11%10%
65+33%67%26%30%17%9%9%9%
MIDWEST35%65%35%20%10%11%11%14%
NORTHEAST32%68%33%20%18%13%7%9%
SOUTH49%51%35%21%14%12%10%8%
WEST25%75%31%18%18%12%11%9%

This also comes at a time in which almost half the population is unable to afford an unexpected expense of $400 or more.

This is another dangerous side effect of the lack of transparency in the industry, and could mean a growing number of people can't afford to make even the most basic arrangements for their loved ones.

In an industry plagued by misleading prices, families need to be more careful than ever when choosing a provider.

To find out more about Tulip's pricing, click here.